Beginning in April-May of 2009, the ATP World Tour held a tournament in Novak Djokovic’s country of Serbia. It was played on outdoor clay and is the only men’s or women’s professional tennis tournament held in that country.
The Serbia Open was was owned and run by Novak’s family, who purchased the ATP tour date from the organizers of the previous Dutch Open in 2008 and then relocated it to Belgrade. They obtained the support of the Serbian government and state-owned enterprises helped to support it. Djokovic’s uncle Goran has been the tournament director from its inception.
This year, the tournament was scheduled to be played on April 29 to May 5. However, it has now been cancelled becuase of a lack of interest from the players. The event failed to attract any of the top tennis pros.
Djokovic’s Family Sport, the tournament organizer, says it “made the most rational decision considering the circumstances.”
In 2012, the Serbia Open was won by Andreas Seppi of Italy over Frenchman Benoît Paire. Novak Djokovic won it in 2009, beating Lukasz Kubot 6–3, 7–6(7–0) and again in 2011 besting Feliciano Lopez 7–6(7–4), 6–2. In 2010, the final was played by two Americans; Sam Querrey winning over John Isner 3–6, 7–6(7–4), 6–4.
The future of the tournament is unclear at this time.